Innovative Cottage Cheese Brand is Disrupting Cottage and Yogurt Categories
NEW YORK (August 7, 2018) – Award-winning Muuna cottage cheese, today announced it has achieved distribution into more than 7,500 grocery stores within just two years of launch. Muuna uses a proprietary process to deliver a uniquely melt-in-your-mouth creamy cottage cheese available in multi-serve containers and in a wide range of convenient single-serve cups paired with real pieces of fruit. Muuna’s uniquely creamy and delicious cottage is also packed with protein and contains calcium, potassium and probiotics. This combination of health, convenience and uniquely delicious taste is why Muuna is winning industry and consumer awards while rapidly expanding the number of retailers who welcome Muuna as an innovator that is driving category growth in cottage cheese.
A quick and easy high-protein snack, Muuna cottage cheese is available in eight single-serve flavored varieties, including Mango, Raspberry, Black Cherry, Strawberry, Blueberry, Peach, Pineapple and Vanilla. Each 5.3-ounce fruit-on-the-bottom Muuna has 15 grams of protein and just 9 grams of sugar, plus contains calcium, potassium, vitamins A & C and the probiotic B. Lactis. The brand also offers a 5.3-ounce Lowfat Plain containing 19 grams of protein and a 16-ounce multi-serve size container in both Lowfat Plain and Classic Plain.
Muuna contains slow digesting casein protein which keeps you fuller longer. Coupled with a wide variety of flavors, it meets the needs of today’s on-the-go consumers looking for a nutritious snack to grab and go. Its uniquely creamy texture and high protein content also make it a delicious recipe swap for mayonnaise and sour cream, to add a boost of protein and nutrients, without adding additional fat and calories. From potato and pasta salads to dips and smoothies, Muuna cottage cheese is a smart choice for a healthier version of consumers’ favorite snacks or meals.
“Since our launch two years ago, Muuna has offered an innovative take on cottage cheese. From our uniquely creamy, melt-in-your-mouth texture to first-in-the-category flavors, Muuna has been embraced enthusiastically by a broad range of consumers from millennials to generation X to baby boomers, all looking for healthy, high protein snacks that taste delicious,” said Gerard Meyer, CEO of Muuna. “While our brand team is focused on delighting the consumer, we have a strong sales team laser focused on supporting our retail partners. The result is category growth when we enter a new retailer and that’s why we’re expanding rapidly across the USA.”
For recipe ideas, visit www.muuna.com/recipes; to find a retailer near you, visit www.muuna.com/find-us. If you’re a retailer interested in carrying Muuna, email us at Sales@Muuna.com.
Muuna® is on a mission to change the way consumers think about cottage cheese. With its proprietary rich and creamy recipe and unique, perfectly portioned cups, Muuna is reimagining cottage cheese. Delivering a melt-in-your-mouth creamy texture, Muuna is bringing excitement to the cottage cheese category with rich-in-protein, single-serve cups available in creamy Lowfat Plain and with delicious pieces of real fruit-on-the-bottom including Strawberry, Blueberry, Pineapple, Peach, Mango, Raspberry, Vanilla and Black Cherry. Muuna also offers multi-serve containers of Lowfat Plain and Classic Plain. Muuna has won multiple taste awards, including first place in the cottage cheese category for the 2018 World Championship Cheese Contest, SELF’s 2017 Healthy Food Award, Eat This, Not That! 2018 Food Award, The Gourmet Retailers 2017 Editors’ Pick, and Progressive Grocer’s 2017 Editors’ Pick. For more information, visit www.muuna.com or join the conversation on Facebook, Twitter and Instagram.