NEW YORK (February 6, 2018) – Continuing to innovate and drive cottage cheese category growth since its launch just 18 months ago, Muuna®, a fast-growing, new company devoted to reimagining cottage cheese, today announced the expansion of its product portfolio with three new flavors: Black Cherry, Vanilla and Raspberry. . These new innovations – which join Pineapple, Peach, Blueberry, Strawberry and Mango – are being introduced on the heels of rapid retail expansion for the brand. Muuna is currently distributed in more than 80 percent ACV in the Northeast, where cottage cheese category dollar sales trends now outpace those for yogurt and several other dairy segments.
“Backed by extensive research, including a deep-dive into consumer flavor demand in the yogurt category, our in-house R&D team created these new flavors. The debut of Black Cherry and Vanilla mark a first in the cottage cheese category, as consumers previously have only seen these flavors available in yogurt,” said Gerard Meyer, CEO of Muuna. “Cottage cheese continues to gain popularity as it’s listed among 2018’s top food trends; plus, the on-the-go portability of our single-serve cups meets consumer demand for delicious, nutritious snack foods.”
Today, snacking makes up 50 percent of eating occasions, making “mini meals” part of our everyday lifestyles. Foods like Muuna, with positive nutritional benefits, are replacing a traditional breakfast, lunch or dinner. Additionally, now more than ever millennials and Generation Z consumers are eager to find foods that satisfy their demand for high-protein snacks. Muuna products offer:
A viable source of protein with 15 grams to 19 grams per 5.3-ounce cup; an important part of a balanced meal to help you feel full longer.
A nutritious snack with only 9 grams of sugar and 120-130 calories per 5.3-ounce cup.
A healthful and portable snack containing real pieces of fruit and providing a good source of calcium; also contains potassium, vitamins A and C, yet no artificial flavors, colors or sweeteners.
An alternative dairy snack for consumers with Greek yogurt fatigue who seek more protein and less sugar than Greek yogurt.
Award-winning taste, receiving both SELF Magazine’s 2017 Healthy Foods Award and the EAT THIS, NOT THAT 2018 Food Award for “Best Cottage Cheese.”
“I love eating Muuna for a snack or dessert,” said Amy Gorin, MS, RDN, a registered dietitian nutritionist in the New York City area. “The fruit flavors hit my craving for something sweet but with minimal sugar and an excellent amount of protein to help keep me fuller for longer.”
Muuna launched in the Mid-Atlantic and Northeast regions, where it can now be found in over 4,000 grocery stores. It will soon be available in additional regions within the U.S. To find a retailer near you, visit http://muuna.com/find-us/. If you’re a retailer interested in carrying Muuna, email us at Sales@Muuna.com.
Muuna® is on a mission to change the way consumers think about cottage cheese. With its proprietary recipe and unique, perfectly portioned cups, Muuna is reimagining cottage cheese. Delivering a melt-in-your-mouth creamy texture, Muuna is bringing excitement to the cottage cheese category with rich-in-protein, single-serve cups available in creamy Lowfat Plain and with delicious pieces of fruit-on-the-bottom including Strawberry, Blueberry, Pineapple, Peach, Mango, Raspberry, Vanilla and Black Cherry. Muuna also offers multi-serve containers of Lowfat Plain and Classic Plain. For more information, visit www.muuna.com or join the conversation on Facebook, Twitter and Instagram.